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Book
Advertising culture and translation : from colonial to global
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ISBN: 9781443874861 1443874868 144384389X 9781443843898 Year: 2017 Publisher: Newcastle upon Tyne, England : Cambridge Scholars Publishing,

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Abstract

This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising.


Book
Translation and localization project management : the art of the possible
Authors: ---
ISBN: 9789027231925 9789027283245 9027283249 9027231923 9786613314673 1283314673 Year: 2011 Publisher: Amsterdam ; Philadelphia : John Benjamins Pub. Co.,

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Abstract

Over the past three decades, translation has evolved from a profession practiced largely by individuals to a cottage industry model and finally to a formally recognized industrial sector that is project-based, heavily outsourced and that encompasses a wide range of services in addition to translation. As projects have grown in size, scope and complexity, and as project teams have become increasingly distributed across geographies, time zones, languages and cultures, formalized project management has emerged as both a business requirement and a critical success factor for language service provi.


Book
Translation at the european Commission-a history
Authors: ---
ISBN: 9789279088490 9279088491 Year: 2010 Publisher: Luxembourg Office for Official publications of the European Communications


Book
Vertaalwetenschap : ontwikkelingen en perspectieven.
Author:
ISBN: 9062838626 9789062838622 Year: 1992 Publisher: Muiderberg Coutinho

Poétique du traduire.
Author:
ISBN: 2864323079 9782864323075 Year: 1999 Publisher: Paris Verdier

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Translation and the book trade in early modern Europe
Authors: ---
ISBN: 9781107080041 1107080045 9781107439320 1107439329 9781139942393 1316120724 1316132714 1316130533 1139942395 1316128350 1316131629 1316129446 9781316121818 131612181X 9781316129449 1322521697 Year: 2014 Publisher: New York, N.Y. Cambridge University Press

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Abstract

This volume provides the first transnational overview of the relationship between translation and the book trade in early modern Europe. Following an introduction to the theories and practices of translation in early modern Europe, and to the role played by translated books in driving and defining the trade in printed books, each chapter focuses on a different aspect of translated-book history - language learning, audience, printing, marketing, and censorship - across several national traditions. This study touches on a wide range of early modern figures who played myriad roles in the book world; many of them also performed these roles in different countries and languages. Topics treated include printers' sensitivity to audience demand; paratextual and typographical techniques for manipulating perception of translated texts; theories of readership that travelled across borders; and the complex interactions between foreign-language teachers, teaching manuals, immigration, diplomacy, and exile.

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